The name North Star(*) is derived from Polaris, also known as the Pole Star. Polaris is the brightest star in its constellation and holds nearly still in the sky while the entire northern sky moves around it. Why is it important to know this? Similarly to Polaris, an SEO-focused North Star acts as a focal point …
Keyword cannibalisation is where multiple pages target the same keywords. This results in them fighting each other for ranking within Search Engine Results Pages (SERPs) and can sometimes reduce the authority of all pages involved. Split authority By having multiple pages targeting the same keywords, internal linking can become confused, particularly in terms of horizontal …
What is a canonical tag? Canonical tags indicate the master version of a page. If the page itself is the master, the canonical tag can be self-referential. However, if the page is similar to (or a duplicate of) a master page, the canonical tag should point to the master version. By indicating the master version …
Inline Frames, more commonly known as iframes, are a way to embed HTML within a webpage. If an iframe is visible on-page, any user interaction with it will occur separately from the rest of the page, including scrolling. How to Use iFrame Embed visible on-page elements Iframes are an easy way to embed content from …
Almost every small business is fighting an uphill battle to rank their site at the top of Google. Creating a site is easy but the challenge is to transform it into an authority site that Google favors. If you are successful in making your site an authority site in Google’s eyes, rankings will come automatically …
How to Become an Authority Site in Google’s Eyes Read More »
Manual actions occur when you breach Google Guidelines. As the name suggests, they’re not algorithmic but instead are the result of a real human reviewing your site. Manual actions can be found in Google Search Console, under the Security & Manual Actions dropdown in the sidebar. Remember that manual actions aren’t the same as algorithmic …
Before creating a content strategy, it’s crucial to first understand who you’re writing for. Who do you want to engage with your content? You’ll have to understand what your audience is interested in, and what their needs and values are in order to create content they want to consume. It’s important not to make assumptions. …
The art of reporting As an SEO Manager, properly reporting on the SEO performance of your site is key. By not tracking the correct KPI (Key Performance Indicator) you are taking the risk of making inappropriate decisions, which essentially could negatively impact the outcome of your SEO efforts. In previous article, we’ve focused on defining …
Search intent, (also commonly called user intent or query intent), refers to the categorisation of a search term depending on what the searcher was intending to find. A key part of any content strategy is matching your content to the needs of your users. Search engines are increasingly moving towards delivering search results that consider …
Understanding visitor intent: transactional, navigational and informational queries Read More »
A link (or hyperlink) is a clickable reference from one web page to another. We refer to the links that point from one website to another as a backlink. As SEOs, acquiring backlinks is one of the biggest levers we have at our disposal. They form the backbone of the internet, which is built on …