What is keyword cannibalisation?

What is keyword cannibalisation?

Keyword cannibalisation is where multiple pages target the same keywords. This results in them fighting each other for ranking within Search Engine Results Pages (SERPs) and can sometimes reduce the authority of all pages involved. Split authority By having multiple pages targeting the same keywords, internal linking can become confused, particularly in terms of horizontal …

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Guide to Google Manual Actions

What are manual actions and how to fix them?

Manual actions occur when you breach Google Guidelines. As the name suggests, they’re not algorithmic but instead are the result of a real human reviewing your site. Manual actions can be found in Google Search Console, under the Security & Manual Actions dropdown in the sidebar. Remember that manual actions aren’t the same as algorithmic …

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Understanding visitor intent: transactional, navigational and informational queries

Understanding visitor intent: transactional, navigational and informational queries

Search intent, (also commonly called user intent or query intent), refers to the categorisation of a search term depending on what the searcher was intending to find.  A key part of any content strategy is matching your content to the needs of your users.  Search engines are increasingly moving towards delivering search results that consider …

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What Issues Can Out of Stock Product Pages Cause

How to Deal temporarily Out of stock & seasonal products pages

Out of stock products can pose a number of problems to both the user’s experience and SEO.  Handling out of stock products requires some careful considerations: Managing crawl budget – if Google are using crawl budget on low-value pages with no products, they may not crawl other useful pages. Holding your position within SERPs – products may …

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