One of the goals that many people have when they create a website is to rank on Google for their target keywords. This can be a daunting task, but it is possible to avoid SEO risks and end up ranking on Google. You just need to know what you’re doing.
Not using keywords
If you want your website to rank on Google, you need to make sure you’re using keywords. Keywords are the words and phrases that people use when they’re searching for something. When you use these keywords on your website, it tells Google that your website is relevant to what people are looking for.
However, there is such a thing as using too many keywords, or keyword stuffing. This is when you stuff so many keywords into your content that it becomes difficult to read. Not only will this irritate your readers, but it will also tell Google that you’re trying to game the system. This can actually hurt your ranking rather than help it.
Another SEO risk to avoid is using the same keyword over and over again. This is called keyword cannibalization, and it’s when you use a single keyword so much that Google gets confused about which piece of content is most relevant to that keyword. This can split your ranking and make it harder for people to find the content they’re looking for.
To avoid these risks, focus on using a few high-quality keywords rather than a bunch of lower-quality ones. And make sure those keywords are spread out throughout your content in a way that sounds natural.
Inconsistent use of headings and captions
One of the most common SEO risks that business owners make is inconsistent use of headings and captions on their website.
Your headings and captions are what help Google understand the structure of your website and the hierarchy of your content. If you use different sizes or styles of headings for different sections of your website, it can be confusing for Google and could result in your website not ranking as high as it could.
Another common mistake is using too many or too few keywords in your headings and captions. Keywords are an important part of SEO, but using too many of them can actually hurt your ranking. Stick to using 1-2 keywords per heading or caption, and make sure they are relevant to the content on that page.
Finally, avoid using generic phrases like “click here” or “read more” in your headings and captions. These phrases don’t tell Google anything about your content, and they won’t help your website rank any higher.
Caching the site copy
If you want your website to rank on Google, you need to make sure that you avoid any SEO risks that could harm your ranking. One of the biggest risks is caching your site copy.
Caching is when a browser saves a copy of your website so it can load faster the next time someone visits it. However, if you make changes to your website, those changes will not be reflected in the cached version. That means that if someone visits your site and sees the cached version, they will not see any of the new content or changes that you have made.
This can be a major problem if you are trying to rank for certain keywords, because the cached version of your site will not include those keywords. As a result, your website could drop in the search rankings or even disappear from Google altogether.
To avoid this problem, make sure that you always purge your cache after making any changes to your website. You can do this with a plugin like WP Super Cache or W3 Total Cache. Alternatively, you can ask your web host to do it for you.
Not targeting long tail keywords
One of the biggest SEO risks is not targeting long tail keywords. Long tail keywords are those that are more specific and usually have less traffic than shorter, more general keywords.
However, targeting long tail keywords can be extremely beneficial for your website. Not only will you get less competition, but you’ll also be able to rank for multiple keywords with just one page.
To find long tail keywords, you can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer. Simply enter a seed keyword and see what related phrases come up.
Another SEO risk to avoid is using too many keywords on your website. This is called keyword stuffing and it can result in your website being penalized by Google. Stick to using 1-2% keyword density on your pages to stay safe.
Poor mobile experience
Google’s mobile-first index is now a reality, which means that if your website doesn’t offer a good mobile experience, it’s likely you won’t rank as highly in the search results.
There are a number of things you need to do to ensure your website offers a good mobile experience. First, you need to make sure your site is responsive, which means it will adjust to fit any screen size. Second, you need to ensure your site loads quickly, as Google has said they take page speed into account when ranking websites. Finally, you need to make sure your content is easy to read on a small screen and that your buttons and links are easy to click on.
If you’re not sure how your website stacks up on mobile, you can use Google’s Mobile-Friendly Test tool to check. Simply enter your URL and Google will let you know if your site needs work.
There are a number of risks associated with SEO that can sabotage your website’s ranking on Google. In this article, we’ve outlined some of the most common SEO risks and how to avoid them. By taking these precautions, you can ensure that your website will rank highly on Google and avoid being penalized.