You’ve done your keyword research, you’ve written great content… so why isn’t your website ranking? There could be a number of reasons, which we’ll explore in this article.
Check your website’s SEO
It’s no secret that SEO is important for any website that wants to rank high in search engine results pages (SERPs). However, what many website owners don’t realize is that SEO is a complex and ever-changing field. There are a lot of factors that go into ranking a website, and it can be hard to keep up with all the latest changes.
That’s why it’s important to regularly check your website’s SEO. By doing so, you can identify any areas that need improvement and make sure that your site is as optimized as possible. In addition, checking your SEO regularly can help you stay ahead of the curve and make sure that your site continues to rank well.
If you’re not sure where to start, there are plenty of resources available online. A quick search will turn up plenty of articles and blog posts on the subject. Alternatively, you could hire an SEO consultant to help you audit your site and make recommendations for improvement.
Whatever route you choose, making an effort to improve your website’s SEO is a wise move. It can help ensure that your site continues to rank well in SERPs, and it can also help you attract more visitors and generate more leads.
Check your website’s speed
If your website is slow, it’s likely that search engines will rank it lower than faster websites. This is because search engines want to provide the best possible user experience, and a slow website can negatively impact that experience. To improve your website’s speed, start by ensuring that your hosting plan provides enough resources for your website’s needs. You may also need to optimize your website’s code and images to reduce loading times.
Check your website’s content
One of the most common questions we get asked is “Why isn’t my website ranking?” There are a number of factors that can influence your website’s ranking in search engines, but one of the most important is your website’s content.
If you’re not getting the results you want in terms of your website’s ranking, take a look at your content. Is it well-written and informative? Does it target the keywords you’re trying to rank for? If not, that could be why your website isn’t performing as well as you’d like.
There’s no magic formula for creating perfect content, but taking the time to ensure that your website has quality, relevant information is a crucial first step in improving your ranking.
Check for mobile friendliness
Is your website mobile friendly? In order to rank in today’s market, it is essential that your website be accessible on all devices, including smartphones and tablets. Google’s mobile-first indexing means that your site will be evaluated based on its mobile version, so it is important to make sure that your site looks good and functions well on smaller screens. You can use Google’s Mobile-Friendly Test tool to see if your site passes muster.
Check your website’s links
One of the reasons your website might not be ranking is because of the quality of its links. If your website has a lot of broken links, or links that go to spammy websites, it will tell Google that your website is not a reliable source of information. As a result, your website will be ranked lower in search results. To fix this, you can use a tool like Screaming Frog to check for broken links on your website. You can also contact the owners of the websites that you’re linking to and ask them to update their links.
If you’ve been wondering why your website isn’t ranking as high as you’d like, it’s likely because of one or more of the following reasons. Use this article as a checklist to see where you might need to make some improvements. With a little effort, you should be able to boost your website’s ranking and start getting more traffic in no time.